Nature of Business: Genting Group Essay

Nature of BusinessGenting Group has twenty sixer years of experience in developing, operating and trade gambling casinos and incorporate resorts in different parts of the world. It is the Malaysias leading corporation and one of Asias best multinational companies. Gentings main niche market is unfilled and hospitality operate combine in resorts. Gentings first integrated resort is the Resort World Genting, formerly known as Genting Highcommonwealths Resort. The resorts and casino properties in Malaysia are * Resort World Genting, Malaysia* Genting International Convention Centre, Malaysia* Awana Genting High trim backs golf game & Country Resort, Malaysia * Awana Kijal East Cost Golf, Beach &Spa Resort, Malaysia * Awana Langkawi, Spa & Is bring Resort, Malaysia.These integrated resorts are among the most popular polish for local and foreign limpist. In this facilities, Genting had provide casinos, hotels, theme park, concert show, Food & Beverages, retail shopping, golfing, cable auto terminal and legion(predicate) outdoor activities such as eco-sport, jungle trekking, abseiling, muss biking, and horse riding. In Resort World Genting, Malaysia for example, there are tailfin hotels with much than 8000 rooms, 50 fun rides, over 200 dining and retail outlets, mega shows and telephone line convention facilities. The five hotels are * Maxims Genting* Highland Hotels* Theme greens Hotel* Resort Hotel* First World HotelUntil now, Genting had expand and diversified their market into many other product and services line includes woodlet, properties, power generator, oil & gas, e-commerce, teaching technology, biotechnology and cruise liner. * Genting Power Generator* Operated by Genting Sanyen Power Sdn Bhd in Kuala Langat station. It supplies electricity to Tenaga Nasional Berhad, Malaysia, under a 21-year power purchase agreement. The first and barely thermal power plant to provideits own water tot up and to supply steam to another industry. * Gent ing Plantation* Had oil palm plantation which spearheaded by Genting Plantations Berhad. Started since 1980 when they acquired Rubber Trust Group which owned 13,700 hectares of plantation land in Peninsular Malaysia. Further acquisition were made and acquire land banks and oil palm mills. Now Genting have a total move capacity of 255 tonnes per hour. * Genting Properties* Gentings initial primary objective is holding land based as bands for long term appreciation and develops potential to the current strategic move to expand and market the Groups landed properties. Genting began the suggest at Genting Highland Resort developing 83-unit Kayangan Apartment. The project was followed by the inst only of 428-unit Ria Apartment and luxurious 320-unit Awana Condominium.Promoting Services and Educating CustomerGenting had drive many initiatives in their promotion of services and product lines. They are taking steps in educating customer effectively as a proof, everyone in this country knows some Genting and its services and product line. The sales and marketing department had outlined their responsibilities in ensuring to educate the customer more effectively and in promoting services. Firstly, the responsibilities of the sales and marketing department are * Research, analyze and plan business strategies to achieve set goals and develop new ideas to secure more business/arrivals from new and existing target countries * Constantly develop new action plans to counter war-ridden market environment* Proactively drive and develop new business using opportunities, including new trends and new markets * Market information provider to our various business units both local & overseas * Able to effectively monitor all business plans and its success reporting * To assist Awana marketing on military rank coordination and execution of all advertising, plans and activities * To assist Awana sales in ensuring all overseas arrivals are well coordinated and accounted * To a ssist AVP on all thoroughfare shows products presentations and programmes * To provide feedbacks on sales and marketing activitiesin various countries and markets to AVP on weekly and monthly basis The list above shows how Genting had ensure that their services promotion mainly in leisure and hospitality will run effectively and could attract more customer thus increase sales. Gentings promotion considered success referred to the annual reports published each year. In path promotion, Genting had used many mediums for advertisement such as * Pamphlets* Blog* Website* video recording* Social networking sites (eg Facebook)* RadioBesides that, in empowering their promotion, Genting had also work with touristry Malaysia to raise their brands as one of the most popular tourist destination in Malaysia. Genting also had join promotion with the transportation company uniform Bus Company to attract more customers. They make the tourists trips to be more convenience by offering transport from the bus company and tour guides that will guide the tourist around the resort. Promotion had been done exclusively and excessively yet cost effective and successful.References* Genting Highlands Facebook page (https//www.facebook.com/gentinghighland) * TOURISM Pahang authorized website http//www.pahangtourism.org.my/index.php?option=com_content&task=view&id=99&Itemid=188 * The Genting Malaysia Berhad (http//www.gentingmalaysia.com/default.htm) * The Genting Plantation (http//www.gentingplantations.com/)