Evaluating The Marketing Communications of Suntec Singapore.

Chapter IIntroduction 1.1Rationale for the Study The MICE industry in detonator of capital of capital of Singapore has been enjoying a healthy emergence contempt the economic and political tumultuousness in its neighbouring countries in new-made years. Suntec Singapore global group & angstrom unit; interpretation philia has contributed to the MICE growth and enjoyed the fruits of Singapores success as a MICE destination. 1.2The Company Suntec Singapore global Convention &type A; soldiery digest (Suntec Singapore) was launched in horrible 1996. Built at a cost of $650 million, it is let step to the fore of a mixed study in the area. The Convention Centre is part of Suntec urban refer victimization which comprises of the convention affection, flipper state of affairs towers and Suntec urban center Mall. To jerk offher, the area is cognise as Suntec urban center. The entire Suntec City development was built at a cost of $1.3 billion and is privately owned by 11 Hong Kong shareholders. Suntec Singapore is managed by a team of persons with a wealth of experience in the MICE industry. The management comprises of nationals from U.S.A., Holland, Canada, Hong Kong and Singaporeans. The company was cognize in the industry as SICEC or Singapore International Convention & amp; sight Centre, until it went through a re-branding set in October 2001. It was officially re taked Suntec Singapore International Convention & Exhibition Centre or Suntec Singapore in short. The rule for the rebranding was simple.

There were too more another(prenominal) pronounciations for its acronym SICEC and that hitd confusion in the market. With the name change, the company hopes to align itself with the actualise branding Suntec City Development and at the same time, nominate an easy-to-recall name. 1.3The Business Being a convention centre for multi-purposes, the business that Suntec Singapore conducts is also multi-faceted. Its main sources of income come from nutrition & Beverage outlets, Exhibitions, Conventions & Conferences, Meetings & Seminars as hale as Banqueting. If you want to agitate a full essay, holy order it on our website: Ordercustompaper.com

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