Marketing Assignment Example | Topics and Well Written Essays - 1500 words - 2

Marketing - Assignment Examplethey provide extensive as salubrious as exclusive club experiences and completelyow the member customers to track their flight information, reservation status and so forth Sometimes the confederacy even inclines towards providing discounted reservation for the selected exclusive club members (Bowman & Gatignon, 2010).British Airways is one of the busiest airlines over the world. It serves regeneration of people mainly corporate tourists who make frequent travels and are loyal to the airways along with the business travellers the company even provides redevelopments to other travellers as comfortably.All the applications are easy to use as well as allow users to access any essential information as per their needs. Other processes like, booking facilities, service processes are keenly extensive and exclusive for all the passengers.For providing a detailed understanding towards the marketing miscellanea the targeted consumers are segmented within two groups to which British Airways provides B2C services. These segments are group of families who are having young children (aged mingled with 18 and 30) and other group is over 60+ (single or married). British Airways provides variety of services for incompatible segment of customers. It provides flights across different countries and in the different regions located around the globe, with the best quality flights services. British Airways known for its valued services preferred by executive class, business class, speed, security, service facilities, along with historic period of experiences in providing quality services to all the customers over years. Families prefer these services as they are commonly travelling with children and 60+ aged people also prefer travelling in comfort. Additionally, British Airways serves the extreme products along with other choices of product ranges in order to satisfy all age customer needs. It has bring home the bacon its standard and always tries to enhance and modify the service ranges and other facilities to make it suitable for general passengers of all